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- Outlet stores exist to sell factory seconds or outdated merchandise at fire-sale prices1. These stores were located far outside urban centers to take advantage of cheaper land and retail space in sparsely populated areas, prevent competition between the outlet and retail locations, and be near their factories2. The factory and outlet store phenomena started out as a place for department stores to sell their excess inventories3.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale prices.hbswk.hbs.edu/item/why-do-outlet-stores-existThese stores were located far outside urban centers for a variety of reasons, such as:
- Taking advantage of cheaper land and retail space in sparsely populated areas.
- Preventing competition between the outlet and retail locations.
bizfluent.com/info-8369325-difference-outlet-store-…The factory and outlet store phenomena started out as a place for department stores to sell their excess inventories, says George McGoldrick, former vice president for marketing at Levi Strauss and now head of Something Beautiful, a New York-based apparel start-up.abcnews.go.com/Business/story?id=87407&page=1 - People also ask
Why Do Outlet Stores Exist? - HBS Working Knowledge
Created in the 1930s, outlet stores allowed retailers to dispose of unpopular items at fire-sale prices. Today, outlets seem outmoded and unnecessary--stores have bargain racks, after all. Donald K. Ngwe explains why outlets still exist. See more
One leading product manufacturer in the fashion apparel and accessories category agreed to provide Ngwe with consumer data in return for a … See more
"By virtue of going to an outlet, you are revealing something about yourself to the seller," says Ngwe. "By the fact that you drove there, the [retailer is] going to offer you a lower-quality good." That doesn't mean that companies are "tricking" consumers, however. … See more
At HBS, Ngwe plans to continue to looking into the pricing, investigating what it says both about companies' selling strategy and about their customers' buying preferences. His latest research explores grocery stores—a much more complicated and competitive … See more
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Why Do Outlet Stores Exist? - Forbes
WEBWhy do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at...
Outlet store - Wikipedia
An outlet store, factory outlet or factory store is a brick and mortar or online store where manufacturers sell their merchandise directly to the public. Products at outlet stores are usually sold at reduced prices compared to regular stores due to being overstock, closeout, factory seconds, or lower-quality versions manufactured specifically for outlets. Traditionally, a factory outlet was a store attached to a factory or warehouse, sometimes allowing customers to watch th…
Wikipedia · Text under CC-BY-SA license- Estimated Reading Time: 5 mins
The History Of Outlet Malls: From Factory Outlets To Shopping ...
WEBThe popularity of outlet malls in the U.S. has grown significantly since their inception in the 1950s, just after World War II. Outlet malls have become increasingly popular shopping …
WEBThe main perspectives on why outlet stores exist can be broadly classi ed into inventory management, geographic segmentation, and price discrimination through consumer self …
How to grow a premium brand without killing its cachet? Outlet …
WEBJul 12, 2017 · The conventional wisdom is that relying on revenues from outlet stores can destroy a brand's cachet over time. But according to a new study, outlet stores may …
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBJun 19, 2017 · The firm sells older, less desirable merchandise through outlet stores to prevent cannibalization of regular store revenues by means of exploiting the positive …
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBOutlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be broadly classified into inventory …
How to grow a premium brand without killing its …
WEBJul 12, 2017 · The study, "Why outlet stores exist: averting cannibalization in product line extensions," was authored by Donald Ngwe of Harvard Business School.
Donald Ngwe | Economics | Columbia University
WEBOutlet stores offer attractive pricing and are usually located far from central shopping districts. The main perspectives as to why outlet stores exist can be broadly classified …
Why Outlet Stores Exist: Averting Cannibalization in Product
WEBListed: Donald Ngwe. (Harvard Business School, Boston, Massachusetts 02163) Registered: Abstract. Outlet stores offer attractive prices at locations far from central …
ELI5: Why do companies have outlet/factory stores and why are …
WEB• 7 yr. ago. Originally it was a way to sell their leftovers and defective items. These days it's just a way to own their own retail stores and do business directly with consumers. …
WEB“Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions.” Marketing Science 36(4), 523-541. Ngwe, Donald, Kris Ferreira and Thales Teixeira. “The Impact …
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBThe main perspectives on why outlet stores exist can be broadly classified into inventory management, geographic segmentation, and price discrimination through consumer self …
Why Outlet Stores Exist: Averting Cannibalization in
WEBJun 19, 2017 · Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions. June 2017. Marketing Science 36 (4) DOI: 10.1287/mksc.2017.1031. …
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBWhy Outlet Stores Exist: Averting Cannibalization in Product Line Extensions | PDF | Retail | Inventory. Outlet_Stores_MktSci_revised3_ca00662f-9638-4a25-92ca …
Why Outlet Stores Exist: Averting Cannibalization in
WEBThe main perspectives on why outlet stores exist can be broadly classified into inventory management, geographic segmentation, and price discrimination through consumer self …
Best Simi Valley Outlet Malls | OutletBound
WEBSearch outlet malls near Simi Valley, CA to find the best and most convenient outlet shopping in the area. Camarillo Premium Outlets. Phone: (805) 445-8520. Address: 740 …
Camarillo Premium Outlets List of Stores - moda.com
WEBCamarillo Premium Outlets. 45 minutes North of Los Angeles and 40 minutes South of Santa Barbara. 740 E. Ventura Blvd. Camarillo, CA 93010. 805-445-8520.
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBJul 1, 2017 · It is found that the rate of new product introduction in regular stores would fall by 16% if outlet stores were closed down, while variable profits would decline by 23%, …
World Market Store Locator
WEBWorld Market Store Directory. Search World Market locations to find your local store for top quality furniture, affordable home decor, imported rugs, curtains, unique gifts, food, wine …
San Francisco Premium Outlets - Yelp
WEBSpecialties: San Francisco Premium Outlets® is located just 40 miles from downtown San Francisco in California's oldest wine region; the Livermore Valley. Visit over 180 iconic …
- Location: 2774 Livermore Outlets Dr Livermore, CA 94551
Factory Outlets | California - Manta.com
WEBFactory Outlets. Manta has 31 businesses under Factory Outlets in California. Featured Company Listings
First Alert Weather Day: Severe weather possible this afternoon
WEB1 day ago · The risk of strong storms exists for Tuesday and minor flooding may occur. ... Tanger Outlets shoppers attempt to keep alleged burglars inside store.
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