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- Outlet stores exist to sell factory seconds or outdated merchandise at fire-sale prices1. These stores were located far outside urban centers to take advantage of cheaper land and retail space in sparsely populated areas, prevent competition between the outlet and retail locations, and be near their factories2. The factory and outlet store phenomena started out as a place for department stores to sell their excess inventories3.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale prices.hbswk.hbs.edu/item/why-do-outlet-stores-existThese stores were located far outside urban centers for a variety of reasons, such as:
- Taking advantage of cheaper land and retail space in sparsely populated areas.
- Preventing competition between the outlet and retail locations.
bizfluent.com/info-8369325-difference-outlet-store-…The factory and outlet store phenomena started out as a place for department stores to sell their excess inventories, says George McGoldrick, former vice president for marketing at Levi Strauss and now head of Something Beautiful, a New York-based apparel start-up.abcnews.go.com/Business/story?id=87407&page=1 - People also ask
Why Do Outlet Stores Exist? - HBS Working Knowledge
WEBDonald K. Ngwe explains why outlets still exist. Created in the 1930s, outlet stores allowed retailers to dispose of unpopular items at fire-sale prices. Today, outlets seem outmoded and unnecessary--stores have bargain racks, after all.
See results only from hbswk.hbs.eduWhy Outlet Stores Exist: Av…
Outlet stores o er attractive prices at locations far from central shopping …
Why Do Outlet Stores Exist? - Forbes
WEBWhy do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale …
Outlet store - Wikipedia
WEBHistory. Merrimack Premium Outlets in New Hampshire in 2012. Outlets first appeared in the eastern United States in the 1930s. Factory stores started to offer damaged or …
How to grow a premium brand without killing its cachet? Outlet …
WEBThe study, "Why outlet stores exist: averting cannibalization in product line extensions," was authored by Donald Ngwe of Harvard Business School.
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBThe main perspectives on why outlet stores exist can be broadly classified into inventory management, geographic segmentation, and price discrimination through consumer self …
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBThe firm sells older, less desirable merchandise through outlet stores to prevent cannibalization of regular store revenues by means of exploiting the positive correlation …
How to grow a premium brand without killing its cachet? Outlet …
WEBThe conventional wisdom that outlet stores can be detrimental to a premium brand's health arises from failing to recognize the positive spillovers from outlet stores on...
Donald Ngwe | Economics | Columbia University
WEBWhy Outlet Stores Exist: Reducing Cannibalization While Extending Markets Abstract Many firms sell goods through outlet stores in addition to primary stores, particularly in …
WEB1/3. study in the INFORMS journal Marketing Science, a leading scholarly marketing journal, outlet stores may actually help improve the brand's cachet. The study, "Why outlet …
Retail Distribution Strategy with Outlet Stores - Bai - 2022 ...
WEBTraditionally, outlet stores were situated away from main stores in order to provide older, less desirable products at discounted prices. More recently, some firms have featured …
How Does Adoption of the Outlet Channel Impact Customers’ …
WEBCustomers adopting the outlet channel might increase their spending in the retail store channel because of the opportunity to become familiar with the brand at a lower price …
WEBNgwe, Donald. (2017). “Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions.”. Marketing Science 36(4), 523-541. Ngwe, Donald, Kris Ferreira and Thales …
Why Outlet Stores Exist: Averting Cannibalization in
WEBWhy Outlet Stores Exist: Averting Cannibalization in Product Line Extensions. June 2017. Marketing Science 36 (4) DOI: 10.1287/mksc.2017.1031. Authors: Donald Ngwe. To read …
Distribution Channels: Articles, Research, & Case Studies on ...
WEBNew research on distribution channels from Harvard Business School faculty on issues including the effect of online shopping on brick-and-mortar stores, the evolution of …
Why Outlet Stores Exist: Averting Cannibalization in Product
WEBThe firm sells older, less desirable merchandise through outlet stores to prevent cannibalization of regular store revenues by means of exploiting the positive correlation …
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBIt is found that the rate of new product introduction in regular stores would fall by 16% if outlet stores were closed down, while variable profits would decline by 23%, implying …
Best Simi Valley Outlet Malls | OutletBound
WEBThe Outlets at Orange. Phone: (714) 769-4001. Address: 20 City Blvd W, Orange, CA, 92868-3100. Location: 15 minutes southeast of Anaheim. Nearby Cities: Anaheim, CA. …
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBThe main perspectives on why outlet stores exist can be broadly classified into inventory management, geographic segmentation, and price discrimination through consumer self …
TOP 10 BEST Outlet Stores in Simi Valley, CA - Yelp
WEBLocal Scratch and Dent Appliance Store? there are Sears outlet stores in Santa Ana, Brea and West Co.
World Market Store Locator
WEBWorld Market Store Directory. Search World Market locations to find your local store for top quality furniture, affordable home decor, imported rugs, curtains, unique gifts, food, wine …
Apple Store in Simi Valley Permanently Closing Later This Month ...
WEBFriday September 1, 2017 8:54 AM PDT by Joe Rossignol. Apple has announced that its retail store at the Simi Valley Town Center in Simi Valley, California, located …
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