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- Outlet stores exist for several reasons123:
- To get rid of factory seconds or outdated merchandise at discounted prices.
- To offer attractive prices in locations far from central shopping districts.
- To manage inventory.
- To engage in price discrimination through consumer self-selection.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale prices.hbswk.hbs.edu/item/why-do-outlet-stores-existOutlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be broadly classified into inventory management, geographic segmentation, and price discrimination through consumer self-selection.www.hbs.edu/faculty/Pages/item.aspx?num=51775The growth of outlet mall popularity can be attributed to several factors:
- Improved accessibility across the country due to better transportation networks;
- Increase in consumer spending power;
www.outletshoppers.com/the-history-of-outlet-malls/ - People also ask
Donald K. Ngwe explains why outlets still exist. Created in the 1930s, outlet stores allowed retailers to dispose of unpopular items at fire-sale prices. Today, outlets seem outmoded and unnecessary--stores have bargain racks, after all. See more
One leading product manufacturer in the fashion apparel and accessories category agreed to provide Ngwe with consumer data in return for a … See more
"By virtue of going to an outlet, you are revealing something about yourself to the seller," says Ngwe. "By the fact that you drove there, the [retailer is] going to offer you a lower-quality good." That doesn't mean that companies are "tricking" consumers, however. … See more
At HBS, Ngwe plans to continue to looking into the pricing, investigating what it says both about companies' selling strategy and about their customers' buying preferences. His latest research explores grocery stores—a much more complicated and competitive … See more
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WEBWhy do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at...
An outlet store, factory outlet or factory store is a brick and mortar or online store where manufacturers sell their merchandise directly to the public. Products at outlet stores are usually sold at reduced prices compared to regular stores due to being overstock, closeout, factory seconds, or lower-quality versions manufactured specifically for outlets. Traditionally, a factory outlet was a store attached to a factory or warehouse, sometimes allowing customers to watch th…
Wikipedia · Text under CC-BY-SA license- Estimated Reading Time: 5 mins
The History Of Outlet Malls: From Factory Outlets To Shopping ...
WEBInitially, factory outlet stores were set up to help manufacturers liquidate excess or outdated merchandise and offer discounted prices directly to consumers. These …
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WEBDec 11, 2019 · ADVERTISEMENT. Savvy shoppers like Anita represent the challenge outlet malls are facing worldwide: how to lure consumers who are increasingly …
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WEBAug 1, 2008 · Coughlan and Soberman present several reasons that outlet stores are more than just “dumping grounds” for unforeseen overstocks, end-of-season leftovers, …
Fashion Retailing: Why Do Outlet Stores Exist?
WEBWhy do outlet stores exist? The answer may seem obvious to most shoppers – they are places where companies get rid of factory seconds or outdated merchandise at …
WEBThe study, "Why outlet stores exist: averting cannibalization in product line extensions," was authored by Donald Ngwe of Harvard Business School.
WEBOutlet stores offer attractive pricing and are usually located far from central shopping districts. The main perspectives as to why outlet stores exist can be broadly classified …
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBOutlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be broadly classified into inventory …
Outlet Stores Aren’t Actually a Great Deal. Here’s Why
WEBOct 11, 2023 · Most consumers assume outlet malls stock their shelves — and clearance racks — with excess inventory, end-of-season or slightly flawed factory seconds (think: a …
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WEBNov 2, 2010 · David Soberman, a University of Toronto marketing professor says the outlet mall concept took off because of rising middle-class demand for branded apparel. …
The Function of Outlet Stores - Research Summary - Faculty
WEBHarvard Business School →. Faculty & Research. Research Summary. The Function of Outlet Stores. Description. Outlet stores are ubiquitous in the retail environment, and …
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WEBJul 6, 2015 · Created in the 1930s, outlet stores allowed retailers to dispose of unpopular items at fire-sale prices. Today, outlets seem outmoded and unnecessary—stores …
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBJun 19, 2017 · Outlet stores offer attractive prices at locations far from central shopping districts. They form a large and growing component of many firms’ retailing strategies, …
WEBdifferent reasons for shopping at outlet malls are identified using factor analysis - price/value, merchandise, recreational, saving and deal seeking reasons.
Do You Really Save at Outlet Stores? - ABC News
WEBJan 18, 2002 · The factory and outlet store phenomena started out as a place for department stores to sell their excess inventories, says George McGoldrick, former vice …
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WEBMar 3, 2024 · Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated …
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WEBOutletBound has all the information you need about outlet malls near Simi Valley, including mall details, stores, deals, sales, offers, events, location, directions and more. There’s …
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WEBBrowse All World Market Locations. View Map. Please search by city and state or zip code, or browse the. World Market Store Directory. Search World Market locations to find your …
Apple Store in Simi Valley Permanently Closing Later This Month ...
WEBFriday September 1, 2017 8:54 AM PDT by Joe Rossignol. Apple has announced that its retail store at the Simi Valley Town Center in Simi Valley, California, located …
TOP 10 BEST Outlet Stores in Simi Valley, CA - Yelp
WEBTop 10 Best Outlet Stores in Simi Valley, CA - June 2024 - Yelp - closeout liquidators, The Oaks, Simi Valley Town Center, Westfield Topanga, Nike Clearance Store- Santa …
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