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- Outlet stores exist to sell factory seconds or outdated merchandise at fire-sale prices1. These stores were located far outside urban centers to take advantage of cheaper land and retail space in sparsely populated areas, prevent competition between the outlet and retail locations, and be near their factories2. The factory and outlet store phenomena started out as a place for department stores to sell their excess inventories3.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale prices.hbswk.hbs.edu/item/why-do-outlet-stores-existThese stores were located far outside urban centers for a variety of reasons, such as:
- Taking advantage of cheaper land and retail space in sparsely populated areas.
- Preventing competition between the outlet and retail locations.
bizfluent.com/info-8369325-difference-outlet-store-…The factory and outlet store phenomena started out as a place for department stores to sell their excess inventories, says George McGoldrick, former vice president for marketing at Levi Strauss and now head of Something Beautiful, a New York-based apparel start-up.abcnews.go.com/Business/story?id=87407&page=1 - People also ask
Donald K. Ngwe explains why outlets still exist. Created in the 1930s, outlet stores allowed retailers to dispose of unpopular items at fire-sale prices. Today, outlets seem outmoded and unnecessary--stores have bargain racks, after all. See more
One leading product manufacturer in the fashion apparel and accessories category agreed to provide Ngwe with consumer data in return for a … See more
"By virtue of going to an outlet, you are revealing something about yourself to the seller," says Ngwe. "By the fact that you drove there, the [retailer is] going to offer you a lower-quality good." That doesn't mean that companies are "tricking" consumers, however. … See more
At HBS, Ngwe plans to continue to looking into the pricing, investigating what it says both about companies' selling strategy and about their customers' buying preferences. His latest research … See more
An outlet store, factory outlet or factory store is a brick and mortar or online store where manufacturers sell their merchandise directly to the public. Products at outlet stores are usually sold at reduced prices compared to regular stores due to being overstock, closeout, factory seconds, or lower-quality versions manufactured specifically for outlets. Traditionally, a factory outlet was a store attached to a factory or warehouse, sometimes allowing customers to watch th…
Wikipedia · Text under CC-BY-SA license- Estimated Reading Time: 5 mins
WEBBY MICHAEL BLANDING. Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated …
The History Of Outlet Malls: From Factory Outlets To Shopping ...
WEBInitially, factory outlet stores were set up to help manufacturers liquidate excess or outdated merchandise and offer discounted prices directly to consumers. These early …
WEBAug 1, 2008 · Coughlan and Soberman present several reasons that outlet stores are more than just “dumping grounds” for unforeseen overstocks, end-of-season leftovers, …
WEBOct 26, 2022 · Outlet stores (the actual, physical, brick buildings) used to be all the rage for shopping enthusiasts. Some tourist towns were even built on the money that comes …
What's the Point of Outlet Malls in 2020? | BoF
WEBDec 11, 2019 · ADVERTISEMENT. Savvy shoppers like Anita represent the challenge outlet malls are facing worldwide: how to lure consumers who are increasingly …
Fashion Retailing: Why Do Outlet Stores Exist?
WEBWhy do outlet stores exist? The answer may seem obvious to most shoppers – they are places where companies get rid of factory seconds or outdated merchandise at heavily …
WEBAbstract. Outlet stores o er attractive prices at locations far from central shopping districts. They form a large and growing component of many rms' retailing strategies, partic-ularly …
WEBOutlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be broadly classified into inventory …
The Function of Outlet Stores - Research Summary - Faculty
WEBHarvard Business School →. Faculty & Research. Research Summary. The Function of Outlet Stores. Description. Outlet stores are ubiquitous in the retail environment, and …
ELI5: Why do companies have outlet/factory stores and why are …
WEBblipsman. • 7 yr. ago. Originally outlets were a way to sell off overstock inventory or factory seconds -- items with slight imperfections. In the past 20 years or so, there has been a …
Distribution Channels: Articles, Research, & Case Studies on ...
WEBJul 6, 2015 · Created in the 1930s, outlet stores allowed retailers to dispose of unpopular items at fire-sale prices. Today, outlets seem outmoded and unnecessary—stores have …
Donald Ngwe | Economics | Columbia University
WEBWhy Outlet Stores Exist: Reducing Cannibalization While Extending Markets Abstract Many firms sell goods through outlet stores in addition to primary stores, particularly in …
How to grow a premium brand without killing its cachet? Outlet …
WEBJul 12, 2017 · Summary: The conventional wisdom is that relying on revenues from outlet stores can destroy a brand's cachet over time. But according to a new study, outlet …
Ever Wonder How Those Factory Outlets Work? - ConsumerAffairs
WEBNov 2, 2010 · David Soberman, a University of Toronto marketing professor says the outlet mall concept took off because of rising middle-class demand for branded apparel. …
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
WEBJun 19, 2017 · Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions. Donald Ngwe. Published Online: 19 Jun 2017 …
Fashion: Articles, Research, & Case Studies - HBS Working …
WEBApr 4, 2023 · Created in the 1930s, outlet stores allowed retailers to dispose of unpopular items at fire-sale prices. Today, outlets seem outmoded and unnecessary—stores have …
WEBdifferent reasons for shopping at outlet malls are identified using factor analysis - price/value, merchandise, recreational, saving and deal seeking reasons.
Best Simi Valley Outlet Malls | OutletBound
WEBSearch outlet malls near Simi Valley, CA to find the best and most convenient outlet shopping in the area. Camarillo Premium Outlets. Phone: (805) 445-8520. Address: 740 …
TOP 10 BEST Shopping Outlets in Simi Valley, CA - Yelp
WEB1 . The Oaks. 3.9 (268 reviews) Shopping Centers. $$ See businesses at this location. “so much we stayed longer and bought 4 items that were great and at super discounted …
Simi Valley outlet malls and factory stores
WEBDirectory of outlet malls nearby Simi Valley,CA. Top Simi Valley outlet malls. In the following section you will find all nearby outlet malls. To view more information about …
Grocery Outlet | Simi Valley CA - Facebook
WEBGrocery Outlet, Simi Valley. 1,562 likes · 31 talking about this · 298 were here. At Grocery Outlet, you'll find name brand groceries for 40-70% less...
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