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- Outlet stores exist to sell products at reduced prices compared to regular stores due to being overstock, closeout, factory seconds, or lower-quality versions manufactured specifically for outlets12. These stores were located far outside urban centers to take advantage of cheaper land and retail space in sparsely populated areas, prevent competition between the outlet and retail locations, and be near their factories3. The outlet mall concept took off because of rising middle-class demand for branded apparel4. Today, there are an estimated 216 factory outlet centers in the U.S. where some 316 different brands operate 13,000 stores4.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale prices.hbswk.hbs.edu/item/why-do-outlet-stores-existProducts at outlet stores are usually sold at reduced prices compared to regular stores due to being overstock, closeout, factory seconds, or lower-quality versions manufactured specifically for outlets.en.wikipedia.org/wiki/Outlet_storeThese stores were located far outside urban centers for a variety of reasons, such as:
- Taking advantage of cheaper land and retail space in sparsely populated areas.
- Preventing competition between the outlet and retail locations.
bizfluent.com/info-8369325-difference-outlet-store-…David Soberman, a University of Toronto marketing professor says the outlet mall concept took off because of rising middle-class demand for branded apparel. Today, there are an estimated 216 factory outlet centers in the U.S. where some 316 different brands operate 13,000 stores.www.consumeraffairs.com/news04/2010/11/ever-w… - People also ask
Why Do Outlet Stores Exist? - HBS Working Knowledge
Created in the 1930s, outlet stores allowed retailers to dispose of unpopular items at fire-sale prices. Today, outlets seem outmoded and unnecessary—stores have bargain racks, after all. Donald K. Ngwe explains why outlets still exist. Why do outlet stores exist? See more
One leading product manufacturer in the fashion apparel and accessories category agreed to provide Ngwe with consumer data in return for a detailed analysis of its customers. Behind the company's interest was an anxiety about whether its outlet stores were … See more
At HBS, Ngwe plans to continue to looking into the pricing, investigating what it says both about companies' selling strategy and about their customers' buying preferences. His latest research … See more
"By virtue of going to an outlet, you are revealing something about yourself to the seller," says Ngwe. "By the fact that you drove there, the [retailer is] going to offer you a lower-quality good." That doesn't mean that companies are "tricking" consumers, however. … See more
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Outlet store - Wikipedia
An outlet store, factory outlet or factory store is a brick and mortar or online store where manufacturers sell their merchandise directly to the public. Products at outlet stores are usually sold at reduced prices compared to regular stores due to being overstock, closeout, factory seconds, or lower-quality versions manufactured specifically for outlets. Traditionally, a factory outlet was a store attached to a factory or warehouse, sometimes allowing customers to watch th…
Wikipedia · Text under CC-BY-SA license- Estimated Reading Time: 5 mins
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Donald Ngwe | Economics | Columbia University
WEBWhy Outlet Stores Exist: Reducing Cannibalization While Extending Markets Abstract Many firms sell goods through outlet stores in addition to primary stores, particularly in …
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WEBJul 12, 2017 · The study, "Why outlet stores exist: averting cannibalization in product line extensions," was authored by Donald Ngwe of Harvard Business School.
Why Outlet Stores Exist: Averting Cannibalization in Product Line ...
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Ever Wonder How Those Factory Outlets Work? - ConsumerAffairs
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WEBMar 24, 2019 · L.L. Bean Outlet. REI Outlets. Bose Outlets. Thus, the traditional factory outlet meaning literally is a store that sells a factory’s goods that can't be sold in the …
Outlet Stores Aren’t Actually a Great Deal. Here’s Why
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Camarillo Premium Outlets List of Stores - moda.com
WEBCamarillo Premium Outlets List of Stores Camarillo Premium Outlets 45 minutes North of Los Angeles and 40 minutes South of Santa Barbara. 740 E. Ventura Blvd
Store Locator - Grocery Outlet
WEBEnter Location. Search by Zip Code or City & State. Search. To find your local Grocery Outlet store, please use our Store Locator. Enter your zip code or region to get started.
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