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- Market segmentation is important because it helps businesses to12345:
- Increase the efficiency of marketing campaigns by targeting specific subsets of customers.
- Understand the target market better by creating subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.
- Spend marketing budget more effectively.
- Minimize risk by figuring out which products are the most likely to earn a share of a target market and the best ways to market and deliver those products to the market.
- Drive customer retention, grow the business, and lower spend rate.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience. By understanding your market segments, you can leverage this targeting in product, sales, and marketing strategies.www.qualtrics.com/experience-management/brand…4 reasons why market segmentation is important
- 1. Increasing the efficiency of marketing campaigns When specific subsets of customers are targeted, your marketing content can become more relevant and effective with the audience you are targeting.
www.coursera.org/articles/market-segmentationMarket segmentation helps companies minimize risk by figuring out which products are the most likely to earn a share of a target market and the best ways to market and deliver those products to the market.www.investopedia.com/terms/m/marketsegmentati…Market segmentation refers to the categorization of the target population into groups or segments based on shared characteristics. It helps you to determine exactly what messaging will drive customers to make purchases. It also allows businesses to manage their time and money, among other resources, in a better way.www.voxco.com/blog/why-is-market-segmentation …Why is market segmentation important?
- Customer retention For starters, those cohesive customer segments will lead to great customer retention. ...
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