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- Poundland is a UK-based chain of discount stores that sells items for £1 or less. Poundland is owned by Pepco Group, a European retail company that also operates Pepco and Dealz brands1. Pepco Group is a subsidiary of Steinhoff International, a South African-German conglomerate that bought Poundland in 2016 for £610m2.Learn more:âś•This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Pepco Group, which owns Poundland in the UK, is expected to convert up to 71 Wilko outposts to the Poundland brand.www.bbc.co.uk/news/business-66789546
An estimated 7 million customers shopped in Poundland every week in 2016, many being female shoppers in the C1, C2, D and E categories (the working classes in a system of demographic classification used in the United Kingdom). Following a drop in share price of over 50%, Poundland was acquired in August 2016 by Steinhoff International for £610m.
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The company acquired 99p Stores in 2015, which was followed by a drop in its share price from 350p to 150p; in August 2016, the now-struggling Poundland was sold to the South African company Steinhoff International for £610 million. [30] Poundland's shareholders approved the takeover in September 2016. [31] See more
Poundland is a British variety store chain founded in 1990. It once sold most items at the single price of £1, including clearance items and proprietary brands. The first pilot store opened … See more
Sales strategy
For much of its history, Poundland promoted their sales strategy through the slogan: "Yes, … See moreAlthough price-point retailing and psychological pricing was first adopted in the United States during the 1870s by Frank Winfield … See more
Value for money
Although the £1 price once prevailed throughout the stores, some branded products have been known to be offered cheaper at See more1990–1999: Formation and early history
Poundland was co-founded by Dave Dodd and father and son team Keith and Steven Smith in April 1990 with a starting capital of just £50,000 and an office in Sedgley. The firm was funded by a loan from Keith Smith, who had set … See moreCompetition
Since the acquisition of 99p Stores in 2015, Poundland's closest competitor was the now defunct … See moreWikipedia text under CC-BY-SA license Full list of Wilko stores that will become Poundland after huge …
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