Microsoft launched Bing in 2009 as a rebranding of its previous search engines, such as MSN Search and Live Search, that had failed to compete with Google. Some of the key facts about Microsoft and Bing are:

• CEO and chairman: Satya Nadella, who joined Microsoft in 1992 and held various leadership roles, including president of the Server and Tools Business and executive vice president of the Cloud and Enterprise group. He is credited for transforming Microsoft's business and culture from client services to cloud computing and artificial intelligence. He also oversaw the acquisitions of LinkedIn, GitHub, and Nuance Communications. ⁷
• Market share: Bing holds the position of the second-largest search engine worldwide, commanding a query volume of 12%, trailing Google's 79%. Other competitors include Baidu with 5% and Yahoo! Search, which is largely powered by Bing, with 2%. ⁵
• Revenue: Bing generates most of its revenue from advertising, which is integrated into its search results and other products, such as Bing Maps and Bing News. Bing's net ad revenue was estimated at $6.24 billion in 2022, which accounted for about 8% of Microsoft's total revenue. Bing's ad revenue has grown steadily over the years, despite facing fierce competition from Google and other search engines. ⁴
• Strategy and vision: Bing provides a personalized and intelligent search experience that leverages its artificial intelligence capabilities and data sources. Bing aims to deliver relevant and useful information to users, as well as to help them complete tasks and make decisions. Bing also strives to be innovative and differentiated from its competitors, by offering features such as Bing Chat, an AI chatbot that interacts with users directly on the search engine, or Bing Rewards, a program that rewards users for using Bing. ^{1 3 5}
• Partnerships: Microsoft struck a deal with Yahoo! in 2009, which led to Bing powering Yahoo! Search. The agreement was initially for 10 years, but it was extended until 2025. Bing also became the default search engine for several other platforms, such as Facebook, Apple's Siri, and Amazon's Alexa. ^{3 7}