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- SERP stands for search engine results page, which is the page that displays the results for a query on a search engine like Google123. The results are normally ranked by relevance to the query, using hundreds of ranking factors13. The results can be organic or sponsored, and they can also include SERP features like snippets, images, videos, or maps12. SERP ranking is important for website visibility and traffic23.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display.en.wikipedia.org/wiki/Search_engine_results_pageThe SERPs determine how your site appears on Google’s first page. For example, let’s say you rank your site on the first page of Google for the keyword “how to start a website”. That’s great… until you see that SERP features push the #1 result to well below the fold.backlinko.com/hub/seo/serpsOrganic search results are pages from Google’s index. Because there are often thousands of matching results, Google sorts them using hundreds of ranking factors. As a result, the most relevant and high-quality pages generally end up on the first page of the SERPs. Nobody knows all of Google’s ranking factors, but we do know some of them.ahrefs.com/blog/serps/
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