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  2. Pure play ecommerce refers to businesses that operate exclusively via digital channels with no physical retail presence. It doesn’t matter whether you’re selling your products on a custom-built website, online marketplaces, social media platforms, or all of the above: If you’re selling online only, you’re a pure play ecommerce business.
    www.shopify.com/blog/pure-play-ecommerce
    www.shopify.com/blog/pure-play-ecommerce
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    What is pure play ecommerce?Pure play ecommerce refers to businesses that operate exclusively via digital channels with no physical retail presence. It doesn’t matter whether you’re selling your products on a custom-built website, online marketplaces, social media platforms, or all of the above: If you’re selling online only, you’re a pure play ecommerce business.
    What is pure play retailer?But what is Pure Play retailer what exactly is Pure Play eCommerce? Pure Play eCommerce refers to businesses that operate exclusively online, without a physical storefront or brick-and-mortar presence.
    Are ecommerce companies pure play retailers?Ecommerce companies are pure play retailers if they have only online functioning and don’t have physical existence or brick-and-mortar divisions. It is often contrasted with traditional brick-and-mortar and brick-and-clicks (multichannel) retailers.
    Is pure play eroded in eCommerce?As the ecommerce market matures and big, traditional brick-and-mortar retailers invest more heavily in online channels, many of the advantages of pure play are being eroded.
    Are pure play ecommerce businesses better than omnichannel businesses?Pure play ecommerce businesses are able to dedicate all of their time and money to their website, while omnichannel companies must split their resources between their website and their brick-and-mortar locations. So, it should be no surprise that pure play businesses tend to offer a better online experience.
    What is a 'pure play' business?For instance, Boat only focuses on making earphones and electronic products like charging cables. The phrase “pure play” can also refer to huge organizations and eCommerce businesses that focus on a single industry like coffee or home furnishings.
     
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