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- Consumer purchasing behavior refers to the types of actions and decisions that consumers make when buying products or services. There are different types of consumer behavior, depending on the level of involvement, research, and satisfaction of the consumers. Some of the common types of consumer behavior are12:
- Habitual: when consumers buy products or services with little thought or research.
- Complex: when consumers buy expensive, rarely purchased items with extensive research and involvement.
- Dissonance-reducing: when consumers buy products or services that may cause dissatisfaction or regret, and try to reduce the negative feelings.
- Variety-seeking: when consumers buy different products or services to satisfy their curiosity or boredom.
- Impulsive: when consumers buy products or services spontaneously, without planning or rationalizing.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.11 types of buying behaviors
- 1. Habitual When customers practice habitual buying, they typically put little thought or research into their purchases. ...
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