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- Market research serves several purposes, including12345:
- Gathering information about target customers and market.
- Understanding consumer behavior and trends.
- Anticipating shifts in market trends and the competitive landscape.
- Informing business strategy and product development.
- Determining the viability of new products or services.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Market research is the systematic process of gathering, analyzing and interpreting information about a specific market or industry. The purpose of market research is to offer valuable insight into the preferences and behaviors of your target audience, and anticipate shifts in market trends and the competitive landscape.about.crunchbase.com/guide/what-is-market-resea…Market research examines consumer behavior and trends in the economy to help a business develop and fine-tune its business idea and strategy. It helps a business understand its target market by gathering and analyzing data.www.investopedia.com/terms/m/market-research.aspMarket research is the organized process of gathering information about your target customers and market. Market research can help you better understand customer behavior and competitor strengths and weaknesses, as well as provide insight for the best strategies in launching new businesses and products.foundr.com/articles/marketing/complete-guide-mar…Market research is a systematic process to collect, analyze, and interpret qualitative and quantitative data about potential customers, existing users, competitors, and the target market. Businesses use market research results to create products, experiences, and messages to attract and maintain a solid customer base.www.g2.com/articles/market-researchMarket research refers to the process through which a company can determine the viability of a new product. It can be a new product or service or a variation or upgrade of an existing product. Through market research, a company can discover the target market and collate feedback on the level of interest of potential customers in the product.corporatefinanceinstitute.com/resources/economic… - People also ask
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