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- Virtual reality (VR) in online shopping employs specialized hardware and software to give an immersive ecommerce experience12. VR technologies help retailers make shopping engaging, improve traditional customer interactions, and thus stand out from competitors1. Retailers are using both VR and augmented reality (AR) to sell products shoppers have traditionally been reluctant to buy online3. Retailers can build virtual showrooms or virtual stores to add a new level of intrigue to the online shopping experience4. Virtual reality retail experiences are transforming brick-and-mortar shopping5.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Virtual reality in retail employs specialized VR hardware and software to give an immersive ecommerce experience. VR technologies help retailers make shopping engaging, improve traditional customer interactions, and thus stand out from competitors. It is a promising and imminent retail trend.fitsmallbusiness.com/virtual-reality-in-retail/Online shopping permanently altered consumers’ expectations in a brick-and-mortar store, and now Virtual Reality is revolutionizing the online shopping experience and changing the retail industry landscape. This post will explore how retailers can use Virtual Reality to create a unique customer experience and improve their physical stores.www.koombea.com/blog/vr-in-shopping/Retailers are using both VR, where customers typically wear a headset to enter a completely digital world, and augmented reality, which overlays digital projections into the real world and can be accessed on a smartphone. Such technology is being used to sell products shoppers have traditionally been reluctant to buy online.www.weforum.org/agenda/2022/08/virtual-reality-s…To add a new level of intrigue to the online shopping experience, retailers can look to build virtual showrooms or virtual stores. These platforms offer customers a virtual experience which is just about as close to heading out to a physical store as you can get from the comfort of your own home.www.toptal.com/insights/innovation/3-ways-virtual-r…Virtual reality retail experiences are transforming brick-and-mortar shopping. With the global augmented reality/virtual reality (AR/VR) market currently standing at more than 19.44 billion, the push to expand into virtual spaces continues to grow. Creating a virtual shopping experience helps both retailers and consumers.www.perforce.com/blog/vcs/virtual-reality-retail-sho…
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