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- Market targeting refers to the process of selecting a specific group of customers for a product or service based on their characteristics, needs, preferences, and behaviors123.Some examples of market targeting are4153:
- Citibank offers different services on branch level based on neighborhood demographics4.
- A pair of vegan running shoes created from recycled materials targeted at eco-conscious athletes aged 24-451.
- A college or university that targets students based on their education level, location, interests, and goals5.
- A furniture store that targets customers based on their income, lifestyle, and taste5.
- A meal kit company that targets busy professionals with disposable income ages 30-451.
- A gardening, gym, or golf product that targets customers based on their interest-based targeting in Facebook3.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Some examples of target markets—and products that might be marketed within them—include the following:
- An action figure targeted to boys aged 9-14
www.coursera.org/articles/target-marketGeographic, demographic, psychographic, and buying habits are examples of target market segmentation.www.wallstreetmojo.com/target-markets/Search intent as searchers type keywords when comparing products they are interested in buying Interest-based targeting in Facebook, e.g. Prospecting for those interested in Gardening, Gym membership, or Golf Targeting through email personalization and on-site personalization based on profile, behavior (e.g. content consumed)www.smartinsights.com/digital-marketing-strategy/…A good market targeting examples is Citibank, it offers different services on branch level based on neighborhood demographics. Walmart and Sears Store customizes its inventory and promotion to meet the requirements of specific clients. Individual marketing examples include hotel industry, clothing, furniture and bicycle industry.www.marketingtutor.net/market-targeting/6 key target market examples
- Education Here’s a target market example for those marketing higher education institutions such as colleges and universities. ...
localiq.com/blog/target-market-examples/ - People also ask
8 Effective Market Targeting Examples - interObservers
Learn how to identify and segment your target market using different criteria, such as geography, demographics, psychographics, and behavior. See examples of successful market targeting by companies like Nike, Lululemon, and Apple. See more
There are numerous ways to define market targeting. In general, market targeting is the process of identifying and segmenting a target market and then designing a … See more
Now that we’ve gone over the different types of market targeting let’s look at some target market examples. To succeed in business, you need to know and define your target market. Your target market is the group of people most likely to buy from you. But how do you … See more
A target market is a group of people on whom a business has decided to focus its marketing efforts. This group can be defined in some ways, including by age, location, gender, … See more
Organizations use four primary targeting strategies to identify the right audience for their product or service in marketing. These include micro, undifferentiated, differentiated, and concentrated marketing. Each of these strategies has its advantages and … See more
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