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  2. Mass media are channels of communication that reach large audiences. They have various roles in society, such as1234:
    • Surveillance: providing information and news about events and issues.
    • Correlation: interpreting and commenting on the information and influencing public opinion.
    • Cultural transmission: sharing and spreading values, norms, and ideas across groups and generations.
    • Entertainment: amusing and gratifying the audience with diverse content.
    • Accountability: monitoring and challenging the actions and policies of public officials and institutions.
    • Innovation: facilitating trade and exchange of ideas and products across boundaries.
    Learn more:

    The four functions of mass communications are: surveillance, correlation, cultural transmission and entertainment.

    sage-advices.com/what-are-the-five-roles-of-mass …
    They let people voice diverse opinions on governance and reform, and help build public consensus to bring about change. Such media help markets work better. They can facilitate trade, transmitting ideas and innovation across boundaries.
    www.yourarticlelibrary.com/journalism/mass-medi…

    Khouri (1999) identifies the role of the mass media as:

      schoolings.org/the-role-and-power-of-mass-media-…

      The Importance of Media in Our Society

        impoff.com/importance-of-media/
         
      • People also ask
        What functions does the mass media serve?The mass media serves several general and many specific functions. In general, the mass media serves information, interpretation, instructive, bonding, and diversion functions: Information function. We have a need for information to satisfy curiosity, reduce uncertainty, and better understand how we fit into the world.
        What role does the mass media play in sociology?1. The key roles that the mass media, a particular medium of communication, or specific kinds of media content are seen as playing from the perspective of society (macro-level functions). In sociology within the framework of functionalism, society is seen as having communication ‘needs’ of its own.
        How does mass media influence modern culture?Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture. Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs.
        How media is used in Mass Communication?Media can be in print form that is through newspapers, books, magazines, etc. Media includes an electronic form for spreading information which is one of the most used media of mass communication. With the help of radio and TV, listeners and viewers not only get updated but it also creates an understanding of current happenings.
         
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