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- Four frequently used targeting strategies in marketing are12:
- Undifferentiated marketing: No strong differences in customer characteristics.
- Differentiated marketing or multi-segment targeting: Develop specific marketing mixes for different segments.
- Focus or concentrated targeting: Concentrate efforts on a specific segment.
- Customized marketing: Tailor marketing to individual needs.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Target Marketing: Four Generic Target Marketing Strategies
- 1. Undifferentiated marketing: There may be no strong differences in customer characteristics. ...
www.yourarticlelibrary.com/marketing/target-marke…Types of Targeting Strategies in Marketing
- Undifferentiated (Mass) Targeting Undifferentiated type of targeting strategy casts a wide net. It focuses on the entire market without discerning specific segments. Sure, it may lack personalization. ...
reacheffect.com/blog/types-of-targeting-strategy/ - People also ask
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