Marketplaces began as local areas where consumers could go to compare and purchase products such as fresh fruit and veg. But these marketplaces also met the three basic shopping needs – ease, relevance a… See more

Shopping centres were the next step in marketplace evolution. They took the three basic shopping needs and developed an economy around them for customers. Shopping centres are easily accessible, offer to par… See more

Classified marketplaces are the next on the timeline in marketplace evolution. Before the world turned digital, classified marketplaces were small sections in newspapers that were used to buy and sell things. Pub… See more

Although classified marketplaces were useful, there was an ever-growing need for technology, AI and automation, which is how mega marketplaces were born. These marketplaces started off as classified marketplac… See more

Niche marketplaces have evolved out of mega-marketplaces in the sense that they allow companies to take a hold of a particular category. A great example of a successful niche marketplace is Airbnb. Airbnb dom… See more