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  2. Effectuation principles are a set of guidelines for entrepreneurial decision making based on the available means, the downside risk, the contingencies, the partnerships, and the future control12.Examples of effectuation principles are12:
    • Bird-in-hand principle: Starting a business with your existing skills, knowledge, and network.
    • Affordable-loss principle: Investing only what you can afford to lose in a venture.
    • Lemonade principle: Turning unexpected events or problems into opportunities for innovation.
    • Patchwork-quilt principle: Collaborating with other stakeholders who share your vision and can provide resources or feedback.
    • Pilot-in-the-plane principle: Shaping the future by creating and testing new markets and products.
    Learn more:
    Bird-in-Hand: You have to create solutions with the resources available here and now. Lemonade principle: Mistakes and surprises are inevitable and can be used to look for new opportunities. Crazy Quilt: Entering into new partnerships can bring the project new funds and new directions.
    innovationenglish.sites.ku.dk/model/sarasvathy-eff…

    The five principles of effectual logic

    • 1. Bird-in-hand principle—start with your means Expert entrepreneurs approach opportunity on the basis of who they are, what they know, and whom they know. ...
    qrius.com/effectual-logic-how-entrepreneurs-think/
     
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  8. How Expert Entrepreneurs Think. The five key …

    WEBApr 4, 2017 · 1. The five key principles of Effectual Entrepreneurship. Effectuation is a way to describe how successful entrepreneurs think. It turns out that successful entrepreneurs think differently...

  9. Effectuation: Lessons From Expert Entrepreneurs

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  10. Opening the Black Box of Effectuation Processes: …

    WEBNov 28, 2017 · We found that effectuation processes were not homogenous across episodes but differed in terms of five process characteristics: perception of uncertainty, nature of aspirations, …

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