First, make sure you have a clear idea of your branding. Consult your brand guidelines or create guidelines if you haven’t yet developed any. Consider your brand voice… See more

Another essential step is creating buyer personas— representations of the various kinds of people that make up your target audience. These personas are fictional but based on d… See more

You’ll also need to set goals for your marketing plan. These objectives will keep you on track when creating your marketing strategies. Set overall goals and then break them down … See more

It’s important to define and allocate your marketing budget to avoid overspending and ensure you make the most of your resources. Research digital marketing pricingand t… See more

Next, choose the digital marketing channels and strategies that will best match your brand, help you reach your target audience, and help you achieve your goals. You have numerous … See more