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- Optimising brand communications based on customer informationData-driven marketing is the approach of optimising brand communications based on customer information. Data-driven marketers use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI).
www.adverity.com/data-driven-marketing - People also ask
The big reset: Data-driven marketing in the next normal
Learn how to update your modeling with new data sources and algorithms to capture customer behavior shifts and opportunities in the post-pandemic world. See examples of how companies use data-driven marketing to acquire new customers and grow sales. See more
Precision-marketing models are trained to recognize and draw inferences from behavioral patterns. An algorithm might learn, for instance, that customers who … See more
While other organizations may have retreated to mass marketing, those that upgrade their modeling can be far more effective in generating revenue. Here’s what … See more
In order to derive value from these upgraded models, two actions are crucial. See more
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