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- $3,753, or 9.9% over MSRPCar dealerships add a markup fee to the factory MSRP to increase their profit on a vehicle123. The average markup fee is $3,753, or 9.9% over MSRP1. However, the markup fee can be as high as 26.7% over MSRP for some models1. On average, 3-8% over the invoice price is a fair offer for a new car4. You should check the average market prices to see what others have been paying for your desired vehicle4.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.According to the website iSeeCars, the average markup fee is $3,753, or 9.9% over MSRP. In the most extreme case, Jeep Wrangler buyers are reportedly paying as much as a 26.7% markup over MSRP, or $8,925 in the case of the 2-door SUV.www.carsdirect.com/car-pricing/what-is-the-averag…Car dealer markup is what dealerships add to jack up the price of a car. It’s above and beyond the factory MSRP. A dealership makes its gross profit on a vehicle from the spread between what it must pay the factory for a car and the amount it collects from a customer at the point of sale.www.autotrader.com/car-shopping/buying-car-how …For our purposes here, we define dealer markup as profit and a selling price the dealership assigns that is above and beyond the carmaker’s MSRP. A dealer tacks these arbitrary amounts onto the MSRP to increase profit on high-demand models. Sometimes such markups appear as a second window sticker separate from the MSRP.www.kbb.com/car-advice/buyer-beware-dealer-mar…On average, 3-8% over the invoice price is a fair offer for a new car. However, you should check the average market prices to see what others have been paying for your desired vehicle.www.findthebestcarprice.com/highest-and-lowest-…
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