A target audience is the group of people you want to purchase your products or services. Very few companies will ever have a target audience of … See more

Within your main marketing target audience there are sub-groups of people who … See more

So, why should you invest the time in finding your target audience (aside from the nerdy fun of diving into stats and data)? There is a wealth of benefits to finding your marketing t… See more

Finding your marketing target audience involves some research, data mining, listening and a bit of creative thinking. Here is a brief guide to some of the key steps. See more