Contemporary formats for native advertising now include promoted videos, images, articles, commentary, music, and other various forms of media. A majority of these methods for … See more

The Interactive Advertising Bureau (IAB), the primary organization responsible for developing ad industry standards and conducting business research, published a report in 2013 … See more

Native advertising platforms are classified into two categories, commonly referred to as "open" and "closed" platforms, but hybrid options are … See more

• Oliver, John, Native Advertising, Last Week Tonight, 3 August 2014
• Khan, Fahad, "Toward (Re) Defining Native Advertising", … See more

In most recent years of the millennium, the most notable form of native advertising has been sponsored content. The production of … See more

As it is the nature of disguised advertising to blend with its surroundings, a clear disclosure is deemed necessary when employing native marketing strategy in order to protect the consumer from being deceived, and to assist audiences in distinguishing … See more

• Advertising management
• Branded content
• Content marketing
• Contextual advertising
• See more