Contemporary formats for native advertising now include promoted videos, images, articles, commentary, music, and other various forms … See more

As it is the nature of disguised advertising to blend with its surroundings, a clear disclosure is deemed necessary when employing native marketing strategy in order to protect the … See more

Native advertising platforms are classified into two categories, commonly referred to as "open" and "closed" platforms, but hybrid options are also utilized with some frequency. See more

In most recent years of the millennium, the most notable form of native advertising has been sponsored content. The production of … See more

The Interactive Advertising Bureau (IAB), the primary organization responsible for developing ad industry standards and conducting business research, published a report in 2013 … See more

• Advertising management
• Branded content
• Content marketing See more

• Oliver, John, Native Advertising, Last Week Tonight, 3 August 2014
• Khan, Fahad, "Toward (Re) Defining Native Advertising", … See more