In social science, mass communication is related to communication studies, but has its roots in sociology. Mass … See more

Advertising, in relation to mass communication, is marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Because advertising … See more

Communication researchers have identified several major theories associated with the study of mass communication. Communication theory addresses the processes and mechanisms that enable communica… See more

Contemporary studies have developed to complicate and critique the societal impact of mass communication. Theorists such as Neil Postman and George Gerbner as well as authors such as Nicholas Carr have argued that the ov… See more

Mass communication is necessary for improving awareness and education surrounding public health issues. Amidst the COVID-19 pandemic, mass communication has been crucial for educating t… See more

Communication researchers study communication through various methods that have been verified through repetitive, cumulative processes. Both quantitative and qualitative methods have been used in the study of ma… See more

The Association for Education in Journalism and Mass Communication is the major membership organization for academics in the field, offering regional and national conferences and refereed publications. It is a non-profit… See more