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- Gap selling is a sales methodology that focuses on:
- Closing the gap between a customer’s current state and where they want to be in the future.
- Uncovering the full scope of the problem or challenge standing in the way of a customer’s desired situation before discussing the product1234.
- Gathering critical information about potential customers and selling the benefits of your product or service in a way that customers can see positive impacts on their lives5.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Gap selling is a sales methodology that focuses on closing the gap between a customer’s current state and where they want to be in the future. To close the deal, a sales rep must uncover the full scope of the problem or challenge standing in the way of a customer’s desired situation before they even begin discussing the product.builtin.com/articles/gap-sellingGAP selling (or GAP analysis selling) is a sales methodology that focuses on identifying and addressing the gap between the customer’s current situation and their desired outcomes. It involves analyzing the customer’s needs, identifying the problems or challenges they face, and proposing solutions that will help them achieve their goals.www.stratechi.com/gap-selling-guide/Gap selling is a sales methodology in which salespeople aim to position their product as the solution that “fills the gap” between a prospect’s current state and their desired future state.www.yesware.com/blog/gap-selling/The Gap Selling Methodology is a sales technique that shifts the focus of the sale from your product to the buyer’s problem. In old-school selling methodologies, focusing on the features and benefits of your product meant the buyer had all the power when it came to understanding the prospect’s true needs.salesgrowth.com/gap-selling-method/Gap selling is a powerful sale technique to gather critical information about potential customers and sell the benefits of your product or service in a way that the customers can see positive impacts on their lives.revenuegrid.com/blog/gap-selling/ - People also ask
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