When we want to explain an event, our understanding is often based on our interpretation (frame). If someone rapidly closes and opens an eye, we react differently … See more

In communication, framing defines how news media coverage shapes mass opinion. Richard E. Vatz's discourse on the creation of rhetorical meaning relates directly to … See more

News media frame all news items by emphasizing specific values, facts, and other considerations, and endowing them with greater … See more

Preference reversals and other associated phenomena are of wider relevance within behavioural economics, as they contradict the predictions of See more

Amos Tversky and Daniel Kahneman have shown that framing can affect the outcome of choice problems (i.e. the choices one makes), so much so that some of the classic axioms of See more

Framing theory and frame analysis provide a broad theoretical approach that analysts have used in communication studies, news (Johnson-Cartee, 1995), politics, and social movements (among other applications). According to Bert Klandermans, the "social construction of … See more

Although the idea of language-framing had been explored earlier by Kenneth Burke (terministic screens), political communication … See more