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- A channel partner program is a business initiative in which one company enters a partnership with a third party to maximize the collective reach, efficiency and value of both entities12345. The program is designed to forge strategic alliances between a company and external organizations, such as resellers, distributors, or value-added resellers2. The program widens the distribution of products or services to new audiences and geographic areas through the third party’s efforts, instead of through direct sales and marketing3. Channel partners are given incentives, like commissions or discounts, that usually get better over time to stay loyal and value the partnership4.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.A channel partner program is a business initiative in which one company enters a partnership with a third party to maximize the collective reach, efficiency and value of both entities. Depending on a company's specific industry, mode of operation, clientele and market position, a channel partner program may take any number of shapes.www.indeed.com/career-advice/career-developme…A channel partner program is a business strategy designed to forge strategic alliances between a company (the vendor) and external organizations, such as resellers, distributors, or value-added resellers (VARs).spur-reply.com/blog/channel-partner-programs-bes…A channel partner program is an initiative where your business enters into an agreement with a third party to drive revenue. This type of program widens the distribution of your products or services to new audiences and geographic areas through the third party’s efforts, instead of through direct sales and marketing.referralrock.com/blog/channel-partner-program/A channel partner program, in short, is an alternative route to get other people to sell your products. They are typically formal agreements with third-party vendors or other personnel. Your company gives these channel partners incentives, like commissions or discounts, that usually get better over time to stay loyal and value your partnership.www.vationventures.com/blog/how-to-build-a-chan…Definition of a channel partner program “A Channel Partner Program is a strategy to motivate and engage channel partners to create more value for customers.” The key words and phrases here are “strategy” and “our customers”.www.daniel-one.com/blog/defintion-channel-partne…
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