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- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management helps a company build a loyal customer base and helps fuel a company's profits.www.investopedia.com/terms/b/brand-management.asp
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WEBMay 19, 2022 · 1. Improved brand perception. Brand management and brand consistency go hand in hand, which is good because they’re pillars of a strong brand perception. When brands present a consistent …
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