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- A/B testing is a methodological approach used in landing page optimization1. It involves comparing two webpage versions – typically A and B – to determine which performs better regarding specific metrics like conversion rates, click-through rates, or any other relevant engagement indicator123.To perform A/B testing for landing pages, you need to23:
- Create two landing page variations (A and B)
- Split your audience into two equal groups (50/50)
- Assign one group to page A and the other to page B
- Run campaigns simultaneously at defined timelines
- Compare results and choose the best-performing page
- Document your findings
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.A/B testing, often split testing, is a methodological approach used in landing page optimization. It involves comparing two webpage versions – typically A and B – to determine which performs better regarding specific metrics like conversion rates, click-through rates, or any other relevant engagement indicator.azuramagazine.com/articles/landing-page-how-to-u…Basically, landing page A/B testing involves the following:
- Creating two landing page variations (A and B)
- Splitting your audience into two equal groups (50/50)
www.engagebay.com/blog/landing-page-a-b-testing/Like the name suggests, A/B testing is the process of simultaneously comparing variants of a landing page to identify the one that brings in more clicks and conversions. Once you publish your landing page, you can create a version of the landing page in which one element, such as the headline or CTA button, is different.www.zoho.com/landingpage/bootcamp/ab-testing.h… - People also ask
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