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- Common marketing department structures include12:
- Customer Experience Model: Puts the customer at the center of the marketing strategy and focuses on improving the customer experience through engagement.
- Segment-Focused Structure: Organizes teams based on specific market segments.
- Operational Teams Model: Divides responsibilities based on operational functions.
- Geography-Focused Model: Organizes teams by geographic regions.
- Channel-Specific Teams Model: Teams are specialized in specific marketing channels.
- Product-Based Teams Model: Teams are organized around specific products.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.6 Types of Marketing Department Structures
- 1. Customer Experience Model The customer experience marketing strategy involves putting the customer at the center of the marketing strategy and focusing on improving the customer experience through engagement. ...
seodesignchicago.com/marketing/best-marketing-d…Common Marketing Organization Structures: COE & Matrix
- Marketing Center of Excellence (Traditional) This is the traditional way to organize a marketing department. ...
workwithopal.com/about/blog/how-to-structure-a-m… - People also ask
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Here, I'm outlining three types of marketing department structures. These are dependent upon how large and how predictable your business is. Midsize companies with less predictable revenue … See more
Any successful marketing department structure needs a leadership and individual contributor hierarchy. How deep or wide you choose to organize your team is up to you, but here are the primary roles (in total or … See more
Hiring the best talent will require knowing the best skills for each role. Even if you're hiring for a startup or small business and only have resources for 1-2 marketing roles at the moment, it's still helpful to know the most transferable skills that will help you hire people who can grow into new roles in the future. When you start with the righ... See more
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