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- Business-to-business (B2B), business-to-customer (B2C), and peer-to-peer (P2P)Marketplaces fall into three main categories when grouped by their target audience: business-to-business (B2B), business-to-customer (B2C), and peer-to-peer (P2P), sometimes referred to as customer-to-customer (C2C).rubygarage.org/blog/types-of-online-marketplaces
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