Distribution channels are the methods by which companies deliver products and services to customers and end users. Some businesses sell directly to their customers, … See more

Marketers will argue about which “P” in the marketing mix is the most essential, but there’s no … See more

There are several approaches brands can take to distribute their goods, products and services – especially now that digital channels stand shoulder to shoulder with traditional, … See more

Now, of the 8 channels of distribution we covered, only the first was direct. For the 7 others, they fall into a category called indirectdistribution channels. As the names would impl… See more