Many people are familiar with resellers, distributors, and even affiliate partners like … See more

Strategic channel partnerships play a vital role in accelerating your growth. However, the landscape of channel partners can be complex, as there are various types of partnership… See more

As one of the most common types of channel partners, resellers function as an external branch of your sales team and play a critical role in selling your products or services. R… See more

Some of the most common strategic partners, especially in the B2B space, are technology partners. This is a broad category, but they typically offer complemen… See more

As we all know, word-of-mouth recommendations are one of the most powerful ways to find new customers. Today, word-of-mouth marketing has gone from IRL to … See more

Referral, affiliate, and influencer partners are similar, and the terms are sometimes used interchangeably. How you interact with and compensate these types of partners m… See more