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- A two-level channel of distribution contains two intermediaries between a manufacturer and consumers, usually a wholesaler and a retailer12. Wholesalers generally make bulk purchases, buy from the producer, and divide the goods into smaller packages to sell to retailers. The retailers then sell the goods to the end buyers3. The two-level channel is suitable for more affordable and long-lasting goods with a larger target market3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.A two-level channel of distribution contains two intermediaries between a manufacturer and consumers. These roles are usually performed by a wholesaler and retailer. Producers use both wholesalers and retailers to get products to consumers.www.superbusinessmanager.com/channels-of-distr…What is 2 level distribution channel? A two level channel encompasses two intermediary levels – a wholesaler and a retailer. A wholesaler typically buys and stores large quantities of merchandise from various manufacturers and then breaks into the bulk deliveries to supply retailers with smaller quantities.sage-answer.com/what-is-2-level-distribution-chan…The two-level channel follows the following process: Wholesalers generally make bulk purchases, buy from the producer, and divide the goods into smaller packages to sell to retailers. The retailers then sell the goods to the end buyers. The two-level channel is suitable for more affordable and long-lasting goods with a larger target market.corporatefinanceinstitute.com/resources/valuation/…
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