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- Market segmentation is a way of aggregating prospective buyers into groups or segments, based on demographics, geography, behavior, or psychographic factors in order to better understand and market to them.www.investopedia.com/terms/m/marketsegmentation.asp
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Market Segmentation: Definition, Example, Types, Benefits
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WebMarket segmentation is a process that consists of sectioning the target market into smaller groups that share similar characteristics, such as age, income, personality traits, behavior, interests, needs, or …
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WebMarket segmentation is the process of dividing your target market into clearly defined subgroups of consumers who have common characteristics and priorities. When you identify these segments, you …
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What Is Market Segmentation? Definition, Example, …
WebJun 29, 2023 · Market segmentation is the dividing of a firm’s target market into groups and subgroups. By segmenting the market the firm may then tailor sales campaigns and marketing strategy so as to be …
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