Comscore was founded in July 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for … See more

Comscore maintains a group of users who have monitoring software (with brands including PermissionResearch, OpinionSquare and VoiceFive Networks) installed on their computers. In exchange for joining t… See more

In May 2009, Comscore introduced Unified Digital Measurement (UDM), a digital audience measurement tool that blended panel and census-based measurement approaches. The methodology calculates audience r… See more

Comscore debuted Campaign Essentials in 2010 to measure how digital campaigns are reaching their audiences. In March 2012, Comscore launched validated Campaign Essentials (vCE), which introduced the notion of “v… See more

In 2006, Ben Edelman, a Harvard researcher, alleged that there were cases where Comscore software had been installed on users' computers without their knowledge. Comscore admitted that it was in discussio… See more

• Magid Abraham, Comscore's co-founder, received the 2009 Charles Coolidge Parlin Marketing Research Award at the 2009 American Marketing Association Marketing Research Conference.
• Comscore was selected a… See more