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- The importance of mass media lies in its various functions, including12:
- Information: Providing news, facts, and updates to satisfy curiosity and reduce uncertainty.
- Interpretation: Shaping how messages are understood and perceived.
- Instructive: Teaching and cultivating knowledge.
- Bonding: Connecting people and communities.
- Diversion: Providing entertainment and escape.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Its use has had a significant impact on society, shaping not only cultural norms and values but also the way people perceive and interact with the world. It disseminates new ideas and beliefs, and it affects its audiences’ buying habits, styles, schedules, and health.
www.britannica.com/topic/mass-communicationIn general, the mass media serves information, interpretation, instructive, bonding, and diversion functions:
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