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Tencent launches new online shopping feature in WeChat app, in a challenge to rivals Alibaba and JD
- Tencent launched Minishop, a tool that allows merchants to build a virtual store on WeChat.
- The move potentially pits Tencent against e-commerce giants JD.com and Alibaba.
- It won’t be a centralized system like JD.com or Alibaba’s Taobao, but it could help Tencent draw away smaller businesses away from these platforms.
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