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- Steps in identifying a target market include12:
- Define your offer, or what makes your products or services desirable.
- Analyze your current customer base, or who is already buying from you.
- Segment your market, or divide it into smaller groups based on shared characteristics.
- Research your potential customers, or who might be interested in your offer.
- Check out your competition, or who are they targeting and what are their customers like.
- Decide on specific demographics to target, or who are the most likely to buy from you.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Here are six key steps for identifying your target market: 1. Define your offer The first step to identifying your target market is defining your offer, or what it is that makes your products or services desirable. This information helps you more easily determine which types of people might desire your products.www.indeed.com/career-advice/career-developme…One of the easiest steps, check out your competition! Who are they targeting? What are their current customers like? You may find a niche or service that they are overlooking. Step Four: Decide on Specific Demographics to Targetwww.business2community.com/marketing/6-steps … - People also ask
- 1. What is your primary offer?Defining your primary offer, or your company’s overall mission with its products and services, helps you understand the value it can pro… See more
- 1. Who:Who do you believe will enjoy your products? Who do you want to buy your products?
- 2. What:What products do you imagine these consum… See more
- 1. Former customers:Interviewing former customers is a great way to research the reasons why they were your customers. Additionally, you may get a great deal o… See more
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