Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first … See more

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submi… See more

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's … See more

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that … See more

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a … See more

• Blog network
• Competitor backlinking
• List of search engines
• Search engine marketing
• Search neutrality, the opposite of search manipulation… See more

• Webmaster Guidelines from Google
• Google Search Quality Evaluators Guidelines (PDF)
• Webmaster resources from Yahoo!… See more