Start with proper research (keyword and topic research) Create an outline of your topic (format your content for search engines) Add a table of content Add bulleted/numbered lists Keyword placement (create content around primary and secondary keywords)

Created around your target search keywords so it's easy for Google and other search engines to understand Comprehensive and answers your audience's biggest questions better than any of your competitors Written and structured to keep readers engaged with your content until the end Aligns with the searcher's intent