Paid search results appear before, and sometimes also after the organic results. Both types of results are virtually indistinguishable, the only real difference being that … See more

SERP features are non-traditional results. They can be paid, organic, or pulled directly from … See more

Featured snippets show a snippet of content from one of the top-ranking web pages. They’re usually displayed at the top of the SERP, although other results sometimes … See more

Knowledge Cards appear at the top of the SERP and offer a short, definitive answer to the query. They come in various formats. There are three main sources of data for Knowledg… See more