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- Search engine marketing (SEM) is a digital marketing strategy that increases the visibility of websites in search engine results pages (SERPs) using paid advertising123. It is also known as paid search marketing, or pay-per-click (PPC)1. SEM aims to increase the online visibility of websites on the search engine results page (SERP)2. It is different from search engine optimization (SEO), which is related more to optimizing your website to get more traffic3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Search engine marketing (SEM) is a digital marketing strategy that increases the visibility of websites in search engine results pages (SERPs) using paid advertising. It’s also known as paid search marketing, or pay-per-click (PPC).moz.com/learn/seo/search-engine-marketingSEM (search engine marketing) is a digital marketing strategy that aims to increase the online visibility of websites on the search engine results page (SERP). This usually comes in the form of search ads that you see above non-paid, or organic, results.www.semrush.com/blog/search-engine-marketing/
Search engine marketing (SEM) is the marketing technique of placing ads on the search engine results pages (SERPs) to get website traffic. The term is often confused with search engine optimisation (SEO), which is related more to optimising your website to get more traffic. The two are completely different in both meaning and execution.
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