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- A market analysis in a business plan should include12:
- Research your industry to gain a holistic understanding of everything happening in your industry and prepare to navigate it.
- Investigate competitors to know who the big players are and how you can differentiate your brand.
- Identify market gaps to find unsolved problems and unmet desires in your market.
- Define your target market.
- Identify barriers to entry.
- Create a sales forecast.
- Industry outlook shows the direction of your industry.
- Determine and specify your target market.
- Document your product or service demand in the market.
- Assess the overall change in your industry.
- Trends are the sudden changes that disrupt.
- Competitor Analysis.
- Industry Entry Barriers.
- Industry Regulations.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Your market analysis checklist
- 1. Research your industry. Gain a holistic understanding of everything happening in your industry and prepare to navigate it.
www.coursera.org/articles/market-analysisWhat should you include in Market Analysis?
- Industry Outlook Industry outlook shows the direction of your industry. ...
- Target Market Determine and specify your target market. ...
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