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- Salesforce Einstein Lead Scoring is a feature in Sales Cloud Einstein that adds a Lead Score field to leads1. The Lead Score helps sales reps prioritize their work by ranking leads based on their similarities to prior converted leads. Leads with higher scores are more likely to convert into customers12.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Einstein Lead Scoring adds a Lead Score field to leads. The Lead Score lets sales reps prioritize their work by ranking leads according to their similarities to prior converted leads. Leads with higher scores have more in common with leads that have converted in the past.help.salesforce.com/s/articleView?id=sf.einstein_s…Einstein Lead Scoring is one offering, available in ‘Sales Cloud Einstein’. Salesforce analyses (machine learning) your Lead data to identify characteristics of ‘successful’ (converted) Leads. Salesforce then gives Leads a score of 0-100, helping with prioritisation. This focuses efforts on prospects who are most likely to become customers.sfdcpenguin.com/blog/einstein-lead-scoring-predict…
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Einstein Lead Scoring FAQ
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