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- Sales is the process of converting prospects into customers by providing them with a timely and cost-effective solution12. Sales involves working directly with prospects and amplifying the value of the company’s products or services1. Sales is different from marketing, which is the activity of informing and getting prospects interested in your company and your brand13. Marketing consists of the strategies to generate interest and leads, while sales techniques turn them into transactions45.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Marketing is the activity of informing and getting prospects interested in your company and your products or services. Instead, sales will work directly with prospects to amplify the value of the company’s solutions to convert prospects into customers. Sales describe activities that lead to the sale of goods or services.www.hashmicro.com/blog/sales-and-marketing-defi…Sales is really about helping your prospects to source what they genuinely need. That means listening to them actively and understanding their pain points and specific needs. The aim is to provide a timely and cost-effective solution, which naturally equates to a win-win situation.www.act.com/what-is-sales/Many people lump sales and marketing together in the same category, but the two processes are largely independent of each other. In the simplest of terms, marketing is building awareness of your organization and brand to potential customers. Sales is turning that viewership into a profit, by converting those potential customers into actual ones.www.uschamber.com/co/grow/sales/sales-vs-mark…Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction. Marketing strategies attract cold, warm and hot leads, while sales techniques turn them into full customers.www.thebalancemoney.com/marketing-vs-sales-w…Marketing and sales departments each focus on customers, albeit in different ways and at different customer journey stages. Generally, a marketing team develops messaging designed to attract and engage customers, while a sales team works to turn those potential leads into paying customers.www.coursera.org/articles/marketing-vs-sales
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