Retail operations is a term that describes the daily tasks of employees within a retail store or chain. While retail marketing and business development focus on attracting new customers, operations focus on serving the needs of the customer when they enter an establishment or visit a retail website.

Operations includes many aspects, such as store design, display placement, customer service, money and credit handling, shoplifting prevention, premises maintenance, staff management, inventory optimization, and dealing with the entire supply chain that leads to having products in the store. Retail hasn’t been easy in recent years.