Store operations in retail refer to the various activities, systems, and processes that enable both online and physical retail stores to run efficiently. The goal of store operations is to enhance the customer shopping experience while reducing the retailer's costs. Here are some key components of store operations:

• Supply Chain Management: Ensuring that products are acquired, moved, and stored efficiently from suppliers to the store.
• Cash Operations: Handling all cash transactions, including sales and returns.
• Store Layout: Designing both online and physical store layouts to optimize the shopping experience.
• Customer Service: Providing support during the purchase phase and a smooth post-purchase experience with easy refunds and returns.
Order Fulfillment: Managing the process from when a customer places an order to when they receive their product.
Inventory Management: Organizing inventory throughout the supply chain to maintain optimal levels.
Master Data Management: Handling data related to products, customers, and transactions.
Promotions and Pricing: Strategically setting prices and promotions to attract customers and drive sales¹.