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- A reseller is a person or company who buys products or services from a manufacturer or wholesaler and then sells them to end-users or customers1. A reseller may market the products under their own name or through another retail outlet2. A retailer is a person or company who buys products from a manufacturer or wholesaler and sells them directly to consumers1. A retailer usually sells the products at a marked up price to make a profit3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.A reseller is a company or individual who purchases products or services from a manufacturer or wholesaler and then sells them to end-users or customers. On the other hand, a retailer is a business that purchases products from a manufacturer or wholesaler and sells them directly to consumers.thecontentauthority.com/blog/reseller-vs-retailerIn general, retailers buy merchandise from manufacturers or distributors for resale at their stores or website. On the other hand, resellers purchase products from retailers to then market them under their name either online or through another retail outlet.octopos.com/retailer-vs-reseller-whats-the-difference/A reseller will buy goods for resale and make a profit, a retailer purchasing goods from a manufacturer that he will then sell on to his customer for a marked up price.ecommerce-platforms.com/glossary/reseller
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